6 common mistakes charities make For a small charity, writing a case for support can feel like a daunting task. Where do you start? What’s the process? What do you include? And, faced with competing priorities is it even worth doing? In short, yes. A case for support is an essential tool for effective fundraising.…
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The charity and not-for-profit landscape is constantly changing. How much time do – and should – you invest in staying abreast of these changes? And will this help improve your fundraising performance? What does the future look like? https://publications.ncvo.org.uk/road-ahead-2020/ makes a good start at answering this question. For weeks this report has been on my…
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We work with many charities who are trying to set up a new income stream or are setting up their entire fundraising function from scratch. It’s not unusual for these charities to ask about working with us on a commission or performance-related pay basis. On the face of it, this can seem like a good…
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Retaining existing donors is so much more cost effective than recruiting new donors to replace disaffected ones you lose. So why isn’t more effort put into supporter retention? Short-term focus Perhaps part of the reason is how fundraisers’ and fundraising managers’ performance is measured. They’re often judged on short-term income metrics, meaning all eyes…
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