Legacy fundraising for smaller charities

Legacy fundraising for smaller charities

Legacy income – and why it matters Gifts in Wills are the holy grail of fundraising. LarkOwl’s excellent report, ‘The calm before the storm, UK Fundraising RoI 2020’ estimates a return of £30.55 for every £1 spent on legacy fundraising. This of course massively outstrips all other forms of fundraising. We all know that gifts…

Donor Retention

Love that Hurts

“This is the meaning of true love, to give until it hurts.” Mother Teresa. Valentine’s Day has again been and gone. Images of romantic love abound: roses, champagne, chocolates, intimate dinners for two. But instead of romantic love, I’ve been reflecting on a different kind of love. A love that is more gritty than pretty.…

Sharpening up for 2021

The year like no other is over. But there is more to come. So, what can your charity or non-profit organisation do to survive – and even thrive – over the weeks and months ahead? As a fundraising consultancy business we are resolving to focus on three areas in 2021. I’m sharing our new year…