Legacy income – and why it matters Gifts in Wills are the holy grail of fundraising. LarkOwl’s excellent report, ‘The calm before the storm, UK Fundraising RoI 2020’ estimates a return of £30.55 for every £1 spent on legacy fundraising. This of course massively outstrips all other forms of fundraising. We all know that gifts…
Copywriting is crafting words that sell. Whether you’re a company selling fizzy drinks or a charity asking for funds, words are crucially important if you are to persuade, inspire and elicit a response. But great copy doesn’t just happen. Some of the world’s best copywriters have trained for years, and their work is often the…
Hope on the horizon for charity fundraisers? Spring has sprung, restrictions are easing, and the sense of hope is almost tangible. True, Covid 19 has had a brutal impact on charities up and down the country. Increased demand for services, stiff competition for grant funding, loss of income from fundraising events and community fundraising activities.…
“This is the meaning of true love, to give until it hurts.” Mother Teresa. Valentine’s Day has again been and gone. Images of romantic love abound: roses, champagne, chocolates, intimate dinners for two. But instead of romantic love, I’ve been reflecting on a different kind of love. A love that is more gritty than pretty.…
The year like no other is over. But there is more to come. So, what can your charity or non-profit organisation do to survive – and even thrive – over the weeks and months ahead? As a fundraising consultancy business we are resolving to focus on three areas in 2021. I’m sharing our new year…