Meet the Team

Sarah Squire, Fundraising Consultant and Founding Director

Sarah has been a charity fundraiser for over two decades, including ten years as Founding Director and Lead Fundraising Consultant at Fundraising Consultants Ltd. Sarah started her charity career in 1997 with Tearfund, as their first ever Trust and Corporate Fundraiser. From starting out in trust fundraising, Sarah has worked across all the main income streams, including individual giving, major donors, legacies, trusts and corporates.

Over the past 20 years Sarah has helped raise millions of pounds for UK charities and CICs as an inhouse fundraiser, freelancer and fundraising consultant. These include Surrey’s leading youth charity Eikon, Cambridge-based medical research charity, Alzheimer’s Research UK, health charity Meningitis Now, and faith-based organisations that include Cambridge Community Church and Bible Society .

With a degree in Modern Languages from the University of Bath, Sarah has always been interested in language as a communication tool, and this is what sparked her interest in fundraising. Sarah has a Postgraduate Diploma in Charity Marketing and Fundraising from Southbank University.

Based in Chippenham, Wiltshire Sarah works with mainly charities in the South East and South West of England, as well as further afield. Current clients include Oxfordshire-based Christian charity, Innovista, the Royal Cornwall Museum and the Halow Project, a charity supporting learning-disabled young people across Surrey.

Charmaine Farrugia, Fundraising Consultant and Director

Fundraising Consultant Charmaine has a 20-year track record of senior roles in the charity and public sectors, include a management role within Richmond Borough Council. Starting her career as a Social Worker, Charmaine also has a Masters in Youth and Community work. She has extensive experience in raising funds includes securing EU grants, statutory contracts, local and national funding and partnership sponsorship.

Charmaine’s specialist areas include trusts and grants, major gifts and impact measurement. She lives in Surrey and focuses much of her time on supporting charities in London and the South East. Charmaine joined the Fundraising Consultants team in 2019, after finishing a role as Head of Youth and Community Work with Surrey’s leading youth charity, Eikon.

Based in Surrey, Charmaine mostly works with charities in London, the South East and the South West. These include Brighton Youth Centre, international youth charity Ditch the Label and Red Horse Foundation, a small CIC supporting people from Bristol and across Gloucestershire who have been affected by trauma.


Ethan Kuhn, Fundraising Consultant

Ethan brings extensive fundraising and leadership experience, particularly in the area of education. A US national, Ethan has led fundraising programmes for educational institutions in the US and UK. The first of these roles was as Associate Director of Development & Alumni at The White Mountain School. He saw the School through the planning and ‘quiet stage’ of a $7 million fundraising campaign as campaign manager, launched the School’s international giving programme, and directed the Annual Fund and alumni programming. Most recently, Ethan served as the inaugural Director of Development at St Benet’s Hall, University of Oxford, where he was tasked with creating a comprehensive fundraising programme for the Hall. This involved a complete audit and rethink of the Hall’s existing programme and the development of a short, mid, and long-term strategy with the assistance of the St Benet’s Trust, the international advisory board, and collegiate and University leadership. Ethan is currently a trustee of his university fraternity’s alumni board and has served as a trustee or fundraising subcommittee member for multiple environmental and art charities.

WIth skills across al of the fundraising disciplines, Ethan particularly enjoys working with small charities and new start ups. His current clients include Brighton-based international youth charity Ditch the Label, and education charity Curriculum for Life.

Sanita Guddu, Consultant and Legacy Specialist

Sanita is a Legacy expert, trainer and coach, and has over 16 years’ experience at a strategic and grassroots level as well as managing regional teams working with some of the country’s leading charities.

Her vast experience includes 12 years as Legacy and In Memory Fundraising Manager at the Royal Voluntary Service and 3 years as Regional Fundraising Manager for the NSPCC/Childline in Birmingham. Sanita loves the whole Legacy journey from reviewing a charity’s individual giving programme, having Legacy conversations with supporters and stewarding pledgers.

Sanita is a regular speaker at Legacy conferences.  In 2020 Sanita was on the expert panel speakers at Chartered Institute of Fundraising’s Legacy Conference and at the Wilmington Charities Legacy Summit advising charities on how to promote the relevancy of their cause during the Covid19 pandemic.

Volunteering for charities is her other passion and since 2008 Sanita has been a volunteer counsellor at NSPCC/Childline. Her previous volunteer roles include an Age UK befriender, a mentor at St Basils Homelessness Youth Charity and a child mentor for the National Youth Advocacy Service.

Joanna Brill, Coach and consultant

A professionally trained coach and trainer, Joanna joined the Fundraising Consultants team in 2020. Jo has over 10 years’ experience working with executive, business and life coaching clients from around the world. After a 10 year career as a marketing communications professional in telecoms and investment management she successfully certified as a coach and has run her own coaching practice since. Joanna brings her expertise in professional coaching to create new thinking and new approaches in the charity, social enterprise and community impact sector. With a background in Innovation and Development, Joanna  brings inspiration on what it takes to be a change-maker and leader. Her coaching focuses on potential, possibilities and innovation and equips charity leaders, fundraisers and teams to reach their potential and deliver exceptional results. With a passion for education, Jo is also chair of Engage,Excel, Enrich Academies Aldershot, Hampshire.