Donor Retention

Love that Hurts

“This is the meaning of true love, to give until it hurts.” Mother Teresa. Valentine’s Day has again been and gone. Images of romantic love abound: roses, champagne, chocolates, intimate dinners for two. But instead of romantic love, I’ve been reflecting on a different kind of love. A love that is more gritty than pretty.…

Charity donors and how not to abuse them

Retaining existing donors is so much more cost effective than recruiting new donors to replace disaffected ones you lose.  So why isn’t more effort put into supporter retention? Short-term focus   Perhaps part of the reason is how fundraisers’ and fundraising managers’ performance is measured.  They’re often judged on short-term income metrics, meaning all eyes…