Covid 19 and an increase in contactless payments have come hand in hand. With an estimated 76% of the British public claiming they will continue using cashless payments when the pandemic has subsided, contactless is here to stay. Rapid technological advances have made this possible and, at this pivotal moment in time, contactless payments have…
“This is the meaning of true love, to give until it hurts.” Mother Teresa. Valentine’s Day has again been and gone. Images of romantic love abound: roses, champagne, chocolates, intimate dinners for two. But instead of romantic love, I’ve been reflecting on a different kind of love. A love that is more gritty than pretty.…
Retaining existing donors is so much more cost effective than recruiting new donors to replace disaffected ones you lose. So why isn’t more effort put into supporter retention? Short-term focus Perhaps part of the reason is how fundraisers’ and fundraising managers’ performance is measured. They’re often judged on short-term income metrics, meaning all eyes…