Charity donors and how not to abuse them

Fundraising, Donor retention, Supporter care1 Comment

Retaining existing donors is so much more cost effective than recruiting new donors to replace disaffected ones you lose.  So why isn’t more effort put into supporter retention? Short-term focus   Perhaps part of the reason is how fundraisers’ and fundraising managers’ performance is measured.  They’re often judged on short-term income metrics, meaning all eyes…