Charity donors and how not to abuse them

Retaining existing donors is so much more cost effective than recruiting new donors to replace disaffected ones you lose.  So why isn’t more effort put into supporter retention? Short-term focus   Perhaps part of the reason is how fundraisers’ and fundraising managers’ performance is measured.  They’re often judged on short-term income metrics, meaning all eyes … Continue reading Charity donors and how not to abuse them

Fundraising for Projects – Ten Critical Success Factors

I recently took a call from a Director of Fundraising wanting our help with fundraising for projects. Her question was clear “If we engage you for six months, how much money can you raise?” When that’s the first question, there can only really be one answer: “That depends”. And so the conversation went on and … Continue reading Fundraising for Projects – Ten Critical Success Factors