The Client

Cambridge-based charity, Alzheimer’s Research UK is the UK’s leading dementia research charity, working to bring out the first life-changing dementia treatment by 2025. The fundraising department was made up of several teams: trusts and foundations, individual giving, corporate fundraising and major donors. The charity was looking for an external audit of its fundraising performance, support to develop a fundraising strategy and some coaching and mentoring for the Trust Fundraising team, several of whom were new to fundraising.


Why us?

After an interview with the Director of Fundraising, we were selected for the work because of our strong track record with other medical research charities, and our experience working with Fundraising Directors, senior leaders and Trustees.


Fundraising Consultancy and Trust Fundraising Support

Working with the Director of Fundraising and senior team, we helped develop a robust three-year fundraising strategy. We were then asked to provide support with trust fundraising. This included coaching the fundraising team and helping with bid writing, reporting, telephone skills and the stewardship of trust funders. We worked with the charity over a two year period providing a blend of strategic advice and practical help to increase trust income, up-skill the trust fundraisers and strengthen the overall trust fundraising function.

When two of the fundraising team moved on to new charities, they recommended us in their new organisations. We were subsequently commissioned by two new charities as a result: Christian Blind Mission and Blind Veterans UK.


What difference did we make?

“Working with Fundraising Consultants Ltd has been a real game-changer for us. They listen and really get to the heart of the situation before bringing their insights and recommendations. The ongoing, regular support from Fundraising Consultants over the past two years has been hugely helpful. Thank you”.
– Marie Janson, Director of Development, Alzheimer’s Research UK.

“Working with Fundraising Consultants has made a real difference to income and helped us shift up a gear. Within a short time, we secured a six-figure grant from a funder we hadn’t previously been successful with, we had developed a strategy we felt confident about, we were taking a more targeted approach and our bid writing was stronger.  Our trust income is now higher than ever before and we’ve received several major grants.”
– Amy Tatum, Major Gifts Officer, Alzheimer’s Research UK.