By Guestblogger and legacy specialist, Sanita Guddu Legacy fundraising isn’t for our charity. I hear this so often and it’s not surprising because more often than not, the charity I’m speaking to doesn’t have all the facts. They simply don’t know why legacy giving is so important. They don’t know why they should be (and…
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Copywriting is crafting words that sell. Whether you’re a company selling fizzy drinks or a charity asking for funds, words are crucially important if you are to persuade, inspire and elicit a response. But great copy doesn’t just happen. Some of the world’s best copywriters have trained for years, and their work is often the…
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Legacy income – and why it matters Gifts in Wills are the holy grail of fundraising. LarkOwl’s excellent report, ‘The calm before the storm, UK Fundraising RoI 2020’ estimates a return of £30.55 for every £1 spent on legacy fundraising. This of course massively outstrips all other forms of fundraising. We all know that gifts…
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If there’s one rule in fundraising that I’m more convinced about than ever, it’s that great fundraising and coaching go hand in hand. Whether you’re a fundraising director, manager, fundraising assistant or volunteer, coaching can transform the way you think, relate and fundraise. Fundraising is tough Let’s face it, fundraising can be a tough business.…
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Fundraising Consultants Ltd is looking for a brilliant legacy fundraising specialist to work with some of our charity clients. Get in touch with us or email your CV and examples of your work to .