By Charmaine Farrugia Fundraising strategy and why you can’t be without one Fundraising strategy and why you can’t be without one Charity consultants often criticise clients for their reactive approach to fundraising. But most charities are set up to react and respond to a problem; they exist to be responsive. The problem is, this reactive…
Details
By Sarah Squire Chair of Trustees: “We have all read your fundraising strategy and it’s a real step forward for our charity.” Fundraiser: “Great, that’s good to hear” Chair of Trustees: “But we need you to focus on the quick wins.” Fundraiser: “Err, sorry?” Chair of Trustees: “Income is down. So, we need some…
Details
By Sarah Squire A great newsletter will inspire and inform your support. It will bring them closer to you. And it will make them more likely to support you again. This means that the time you invest in getting it right will be time well spent. What makes a successful charity newsletter? There are four…
Details
By Associate Consultant and legacy specialist, Sanita Guddu Buying in the services of a fundraising consultant, agency or freelancer isn’t as simple as it might seem. First you need a clear brief for the work. Then you’ll have to hunt around for the right person or people. Then you’ll need to do your due diligence…
Details
By Ethan Kuhn Whether your organisation supports domestic abuse victims, educates children in Africa or rescues stray cats, chances are you are pretty competent at and confident in what you do. Delivering services is one thing. But when it comes to the world of digital, many charities feel far less confident. And for many voluntary organisations, SEO…
Details