Legacy fundraising for smaller charities

Legacy fundraising for smaller charities

Legacy income – and why it matters Gifts in Wills are the holy grail of fundraising. LarkOwl’s excellent report, ‘The calm before the storm, UK Fundraising RoI 2020’ estimates a return of £30.55 for every £1 spent on legacy fundraising. This of course massively outstrips all other forms of fundraising. We all know that gifts…